An organisations ability to not only survive but THRIVE is its ability to understand it is an integral part of a much larger environment. It must be willing to allow the creative talents within, develop and adapt to that environment. CONTINUALLY
An organisational culture based upon milestones can inadvertently anchor it to the past rather then allowing these to be stepping stones into a future it is creating for itself.
It takes conscious analysis in order to use these constructs to build that future.